Privacy Policy

Information You Provide

• Email address when you subscribe to our newsletter or create an account
• Quiz responses and career assessment data
• Feedback and communications you send to us
• Profile information if you choose to provide it

Information Collected Automatically

• Device information (browser type, operating system, screen resolution, device type)
• Usage data (pages visited, time spent, clicks, scrolls, mouse movements, form interactions)
• Session recordings and heatmaps of your interactions with our website
• IP address and geographic location (country, region, city)
• Referral source (how you found our website)
• Cookies, pixels, and similar tracking technologies
• Advertising identifiers and conversion data

• To provide and improve our AI career risk assessment services
• To send you our newsletter with AI career insights and updates
• To personalize your experience and provide relevant content
• To analyze usage patterns and improve our platform
• To respond to your inquiries and provide customer support
• To comply with legal obligations and protect our rights

We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data is yours.

Third-Party Service Providers

We share data with the following categories of service providers:

• Analytics providers: Google Analytics, Microsoft Clarity, PostHog
• B2B visitor identification: RB2B (identifies business visitors)
• Advertising platforms: Google Ads, Microsoft Advertising (Bing)
• Email services: Mailchimp, Resend
• Payment processing: Stripe
• Hosting and infrastructure: DigitalOcean, Vercel

Online Data Partners

We work with online data partners who may use cookies and similar technologies on our website to collect information about your browsing activity. This information may be associated with your email address and used by these partners for their own marketing purposes, including sending you promotional communications. These partners operate independently and their use of your data is governed by their own privacy policies. We do not control and are not responsible for the data practices of these third-party partners.

Other Disclosures

• When required by law, court order, or government request
• To protect our legal rights, safety, or property
• In connection with a merger, acquisition, or sale of assets
• With your explicit consent

Data Collection Notice

By using this website, you acknowledge and consent to our collection of data through cookies and similar tracking technologies. We actively collect and process user data to improve our services and deliver personalized experiences.

Analytics and Tracking Services We Use

• Google Analytics (GA4): Collects pageviews, session duration, user demographics, device information, geographic location, and user behavior patterns across our site
• Microsoft Clarity: Records user sessions including mouse movements, clicks, scrolls, and page interactions; generates heatmaps of user activity; may capture text entered in forms
• PostHog: Tracks product usage, feature interactions, user journeys, and behavioral analytics
• Microsoft UET (Bing Ads): Tracks conversions, remarketing audiences, and advertising performance
• RB2B: B2B visitor identification service that identifies business visitors to our website; may associate browsing activity with business email addresses for marketing purposes

Types of Cookies

• Essential cookies: Required for the website to function properly
• Analytics cookies: Track how visitors use our site, including pages visited, time spent, and interactions
• Marketing cookies: Used for advertising targeting and measuring ad campaign effectiveness
• Preference cookies: Remember your settings and choices

Your Cookie Choices

You can control cookies through your browser settings. You may also opt out of specific services: Google Analytics (install Google Analytics Opt-out Browser Add-on), Microsoft Clarity (disable in browser settings). Note that disabling cookies may significantly affect website functionality and your user experience.

B2B Visitor Identification Opt-Out

We use RB2B and similar services to identify business visitors. If you wish to opt out of B2B visitor identification and related marketing communications, you may do so at: https://app.retention.com/optout. For EU/GDPR-specific opt-out requests, visit: https://www.rb2b.com/rb2b-gdpr-opt-out. These opt-out tools are provided and operated by third parties; we are not responsible for their functionality or compliance.

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Secure data storage with reputable cloud providers

All Users

• Access the personal information we hold about you
• Request correction of inaccurate data
• Unsubscribe from marketing communications at any time
• Request deletion of your personal data

California Residents (CCPA)

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information (we do not sell data)
• Right to non-discrimination for exercising privacy rights

European Residents (GDPR)

• Right to data portability
• Right to restrict processing
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with a supervisory authority

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. When you unsubscribe or request deletion, we will remove your data within 30 days, except where we are legally required to retain it.

Our services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically. Your continued use of our services after any changes constitutes acceptance of the updated policy.

Data Collection Disclaimer

By using this website, you expressly acknowledge and agree that we collect, process, and store your personal data as described in this policy. You assume all risks associated with the transmission of data over the internet.

No Warranty

Our services and all data processing activities are provided "as is" and "as available" without any warranties of any kind, either express or implied. We do not warrant that our data collection practices will be uninterrupted, error-free, or completely secure.

Limitation of Damages

To the fullest extent permitted by applicable law, What About AI? and its affiliates, officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of our services, our data collection practices, or any breach of this Privacy Policy, regardless of whether such damages were foreseeable or whether we were advised of the possibility of such damages.

Maximum Liability

In no event shall our total liability to you for all claims arising out of or relating to this Privacy Policy or our data practices exceed the greater of (a) the amounts you have paid to us in the twelve (12) months preceding the claim, or (b) one hundred US dollars ($100).

Third-Party Services

We are not responsible for the privacy practices, data handling, marketing activities, or communications of third-party analytics providers (Google, Microsoft, PostHog), B2B visitor identification services (RB2B, Retention.com), advertising platforms, or any other third-party services integrated with our website. These third parties operate independently and may use data collected through our website for their own purposes, including marketing. Your use of these services is subject to their respective privacy policies and terms of service. We disclaim all liability for any actions taken by these third parties with respect to your data.

Indemnification

You agree to indemnify, defend, and hold harmless What About AI? and its affiliates from and against any claims, liabilities, damages, losses, and expenses arising out of or in any way connected with your access to or use of our services or your violation of this Privacy Policy.