You Know Your Business.
We Know AI.
You Only Pay When We Save You Money.
We embed AI across your operations and only get paid from the savings we generate. Zero risk. Total alignment. Measurable results in 90 days.
30-minute diagnostic call. We'll identify your top 3 AI savings opportunities — no obligation, no pitch.
We only get paid when you save money. Here's exactly how it works.
Most consultants charge by the hour. The longer the project takes, the more they earn. We flipped that model entirely.
Our fee is a percentage of the measurable savings we generate for your business.
No six-figure retainers. No open-ended SOWs. The engagement literally pays for itself from day one.
We are financially motivated to find the biggest savings possible, as fast as possible. Our interests and yours are identical.
We agree on specific KPIs before we start. Savings are validated by your finance team, not ours. Complete transparency.
Zero downside risk.
Model your own savings
Zero downside risk.
$10M/year
If we don't deliver measurable results, you pay nothing beyond a small diagnostic fee. Period.
Your expertise meets our AI capability
Your team knows your customers, your operations, your competitive landscape. We bring the specialized AI expertise to unlock value you haven't captured yet.
We diagnose your biggest savings opportunities — together
A 30-minute diagnostic where we learn your workflows and identify the top areas where AI creates measurable value.
We implement AI solutions alongside your team
Not for them — with them. Your people learn the new workflows while we build and deploy together.
You measure results and we share in the savings
Your finance team validates the numbers. If we deliver, we earn a share. If we don't, you pay nothing.
Three services. One outcome: measurable results.
Each service is designed to solve a specific problem — and all three work together under our gain-share model.
Team Acceleration
Multiply your team's output with AI workflows.
Your best people are spending hours on work AI can handle in minutes. We train your existing teams to work with AI tools that multiply their output — so you ship faster without hiring more.
Intelligent Automation
Find and eliminate the bottlenecks.
We audit your workflows — engineering, operations, finance — and build custom AI agents that eliminate repetitive work. Quality assurance, documentation, data processing: automated, monitored, and continuously improving. You keep the team. We remove the bottlenecks.
On-Demand AI Talent
48 hours to deployment.
Transitions create gaps. We maintain a bench of AI-trained specialists who can embed with your team in 48 hours. No lengthy recruiting cycles. No six-month ramp. Just experienced people who know how to deliver immediately.
Results across industries
47% efficiency gain in 90 days
A mid-size fintech with 85 engineers deployed the 10x Protocol.
"We expected consultants to deliver a roadmap. They delivered velocity. Our team is shipping faster than our Series A days -but with bank-grade compliance."
3x deployment frequency in 60 days
A Series B SaaS platform with 40 engineers needed to ship faster without adding headcount.
"We were about to hire 8 more engineers. After the automation audit, we realized we had 40% hidden capacity locked up in manual processes. The savings funded our entire next product line."
How we compare to traditional consulting
We get asked this a lot. Here's the honest answer.
| Big 4 / MBB | WhatAboutAI? | |
|---|---|---|
| Pricing Model | Hourly billing ($300-600/hr) | Gain-share: 10% of verified savings |
| Primary Deliverable | Strategy decks and roadmaps | Shipped code and measurable velocity |
| Timeline to Results | 12-18 month engagements | 90 days to measurable improvement |
| Minimum Engagement | $500K+ typical | $15K audit, scales with value |
| Team Composition | Junior analysts + senior partners | Practitioners who code daily |
| Incentive Alignment | Incentivized to extend timelines | Incentivized to deliver fast |
Companies acting on AI now are pulling ahead. The gap is widening.
This isn't about fear — it's about the opportunity cost of waiting while your competitors move.
of enterprises have active AI deployment programs
of AI value in mature companies comes from core operations
competitive disadvantage from waiting 12 months
Who You'll Work With
We still ship code daily. That's the difference.
James Perkins
Co-Founder
Led large acquisition integrations at a Fortune 100 Bank. When companies merge, someone has to make their people and systems talk, while ensuring nothing breaks when billions of dollars flow through. That someone was James. For years.
Sean Boyce
Co-Founder
Decades solving mission-critical problems for Fortune 500 tech giants. The kind of problems where "outage" means front-page news and "downtime" costs millions per hour. He's saved enterprises tens of millions through smart automation.
"You've built something worth protecting and growing. We've spent years learning how AI can amplify exactly that. Let's talk about what's possible."
From our practitioners
We don't just consult — we publish what we learn. Insights from the front lines of AI transformation.
The AI Transformation Blog
Daily dispatches on what's working (and what isn't) in enterprise AI adoption. No hype, just signal.
Read the blogWhat About AI? Podcast
Candid conversations with engineering leaders navigating AI transformation. New episodes weekly.
Listen nowFree Guides & Frameworks
Actionable frameworks for AI adoption: DORA metrics playbook, automation audit template, upskilling roadmap.
Explore guidesBuilt on Fortune 100 experience
Before launching What About AI?, our team held senior leadership roles at some of the world's largest enterprises.
Sean Boyce
Fractional CPO/CTO & AI Strategist
Led AI-driven transformations as fractional executive across financial services, insurance, and enterprise SaaS:
James Perkins
Enterprise Payments & Technology Leader
Led enterprise payments and technology organizations across global Fortune 500 brands:
Combined 30+ years of enterprise AI and technology leadership. We don't just advise — we've done this from the inside.
Frequently Asked Questions
How is this different from hiring McKinsey/Deloitte/Accenture?
What if our codebase is too complex/legacy for AI tools?
How do you measure the value for gain-share?
Is this about cutting headcount?
How fast can we see results?
What's the minimum engagement size?
How does this work with our procurement process?
What about data security and IP?
Ready to see what's possible?
You've built something worth protecting and growing. We've spent years learning how AI can amplify exactly that. Let's talk about what's possible.
30-minute call. We'll show you exactly where AI can save you money — and how our gain-share model eliminates your risk.
Ready to see what's possible?
Start with a free assessment or talk to a practitioner. No sales pitch, no obligation.