50% of 2023 layoffs hit middle managers. Amazon just cut 30,000 jobs. The Great Unbossing is real—and if you're not actively preparing, you could be next.
50% of 2023 layoffs hit middle managers. Amazon just cut 30,000 jobs. The Great Unbossing is real—and if you're not actively preparing, you could be next.
Source: What About AI? — James Perkins
If you're a middle manager reading this, you need to pay attention.
The "Great Unbossing" isn't just a catchy term—it's a corporate movement that's eliminating middle management positions at an unprecedented rate. And if you're not actively preparing, you could be next.
The Great Unbossing refers to the systematic elimination of middle management layers at companies worldwide. Organizations are restructuring their hierarchies in favor of flatter structures, with executives communicating directly to individual contributors and bypassing traditional managerial layers.
This isn't new—companies have been "rightsizing" and "flattening" since the 1980s. But what is new is the scale and speed at which it's happening, fueled by AI capabilities and economic pressure.
The data on middle manager layoffs is stark:
| Statistic | Source |
|---|---|
| 50% of layoffs in 2023 involved middle managers (up from 26% in 2018) | Live Data Technologies |
| 30% of all people laid off in recent downsizing were middle managers (up from 20%) | HR Curated |
| 13% of managerial positions are being cut as part of flattening efforts | Davron |
| Only 14% of senior executives above middle managers got laid off | HR Curated |
Middle managers are bearing the brunt of corporate restructuring—disproportionately more than any other level.
Amazon has become the poster child for the Great Unbossing. Here's what's happening:
CEO Andy Jassy has been explicit about the goal: make Amazon operate like the "world's largest startup" by "removing layers" and "increasing ownership." The company established a "no bureaucracy email alias" to identify ways to innovate faster.
This isn't just Amazon. Major companies like Bayer, Novartis, Meta, and Google have all pursued similar strategies.
The corporate pitch sounds appealing:
And it sells to investors. But here's what's really driving it:
Many traditional middle management functions—status reporting, resource allocation, performance tracking, meeting coordination—can now be handled by AI tools. Companies see an opportunity to automate coordination work.
The corporate ask is always "do more with less, faster." Now the expectation has evolved to: "Come to me proactively with what you're going to do to increase your output AND reduce your workforce."
Middle managers at major companies cost $200,000 to $350,000 annually in total compensation. When you multiply that by thousands of positions, the savings are massive.
While companies celebrate "efficiency gains," the reality on the ground is brutal:
The managers who survive the cuts are expected to manage significantly larger teams with less support. As we discussed on the podcast, this doesn't make for an effective conduit from senior leadership to individual contributors.
Middle managers aren't just paper-pushers. They're the connection between strategy and execution. When you remove them:
Here's an ironic twist: while companies are cutting middle management, younger workers don't even want those jobs anymore.
This creates a looming leadership pipeline crisis that companies aren't addressing.
If you're currently in middle management, here's the hard truth from our episode:
"If you did great last year managing your team and it was just human beings, that's not going to be enough for this next year."
Companies aren't just looking to cut heads—they're looking for managers who can demonstrate value in the AI era. If you're not actively positioning yourself as an AI-forward leader, you're putting yourself and your team at risk.
Based on our work with clients—including senior VPs worried about job security—here are the strategies that work:
Don't just manage people. Manage AI + people. Demonstrate that you can:
As James said: "You should start thinking about where you could use AI agents. If you have backfill roles that you want to replace, you should look at whether or not you can leverage AI to absorb some of that work."
When team members leave through natural attrition:
Every year, there's at least a 10% reduction ask. This year it's going to be bigger and steeper.
Know exactly what value you bring and quantify it:
Make the business case for your role before someone else decides it's unnecessary.
If you have high performers on your team:
Many corporate AI tools are "neutered"—restricted in ways that limit their effectiveness. Senior leadership often doesn't know how much better public AI tools are.
Be vocal about:
This positions you as a strategic thinker, not just a people manager.
Even micro-scale experiments demonstrate value:
This becomes evidence that you're not just an adopter—you're an orchestrator.
The Great Unbossing is real, it's accelerating, and middle managers are in the crosshairs.
But this isn't just about survival. The managers who thrive in this environment will be the ones who:
The old playbook—build your team, request headcount, manage humans—is obsolete. The new playbook is about managing hybrid teams of humans and AI, driving efficiency, and proving your value every day.
If you're in middle management, the time to act is now. Not next quarter. Now.
We've created a comprehensive "Great Unbossing Survival Guide" with:
We work directly with professionals at all levels—including senior VPs—helping them position themselves for the AI era.
Free Resources:
Coaching: For personalized 1-on-1 help, check out our coaching services at whataboutai.com/coaching.
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