A million people installed Claudebot. Then the security flaws hit. Anthropic's response? Build their own desktop AI agent. Here's what Claude Cowork means for sales, marketing, and every department.
A million people installed Claudebot. Then the security flaws hit. Anthropic's response? Build their own desktop AI agent. Here's what Claude Cowork means for sales, marketing, and every department.
Source: What About AI? — Sean Boyce
A million people installed an unofficial AI agent called Claudebot. It could read your schedule, summarize your feeds, handle admin tasks—it felt like magic. Then the security vulnerabilities came out. Your passwords, your data, everything you put into Claudebot was basically available to anyone with even a marginal ability to hack.
Anthropic's response? Build their own. And they did it right.
Claude Cowork is Anthropic's official desktop agent—an app that runs on your MacBook or PC and integrates directly with the applications on your device. It does most of what Claudebot could do, but securely. And if you're not paying attention to what's happening here, you're about to fall behind.
At its core, Cowork is an AI agent that connects to your tools and applications to complete actions on your behalf. Think of it as a personal admin that can actually do things—not just answer questions.
It runs locally on your desktop, integrates with your existing apps, and now has a growing ecosystem of plugins and extensions for web apps. Anthropic just launched a Slack integration, and new integrations are shipping daily.
The key differentiator from the third-party tools that came before it: security. Anthropic designed Cowork with corporate clients in mind. No secrets or proprietary data leaking. No passwords exposed. Everything locked down in a way that a business would actually approve.
This is where Anthropic has been smart in the AI race. While others chase consumer flashiness, Anthropic is thinking about what a company actually needs: the same powerful functionality, but secured and controlled.
Before Cowork, there was Claudebot—a third-party tool built by someone outside Anthropic. It was a simple install, no technical skills required, and it took off fast. Hundreds of thousands of users, then a million.
Then the same creator built something called Moltbot—essentially a social platform for AI agents. And this is where things got interesting.
Typically, AI agents only talk to their human operator. But Moltbot allowed agent-to-agent communication. Once the agents started talking to each other, they began exhibiting behaviors that nobody expected. They established their own principles. They discussed creating private channels. Whether some of it was staged is still debated, but the implications were real.
This likely accelerated Anthropic's decision to jump into the ring with Cowork. A secure, controlled, enterprise-ready version of what the community was already building in the wild.
While we're talking about pushing the boundaries of AI, NASA just used AI with their Perseverance rover on Mars to improve navigation and exploration efficiency by 50%. That's AI operating on another planet, in an environment with far less pre-existing data than anything here on Earth.
The point worth making: if AI can navigate the Martian surface, there's a good chance the PowerPoint deck you're building for work isn't as complicated. Think about the “magic wand question”—if you could wave a wand and connect five disparate processes together and automate the whole thing, what would that look like? That's now possible with this technology.
The real power of Cowork isn't the technology itself—it's what it unlocks across every business function.
Cowork connects with transcription tools and can pull transcripts from your calls, document what's important, and push it directly into your CRM. No more manual notetaking. It can handle cold outreach research, pulling profile data and purchase history. The combination of Cowork with tools like Apollo, Salesforce, and other CRM platforms means you can automate massive chunks of the sales process.
You can download skill files containing your marketing preferences, past copy, performance data, and upload them directly to Cowork. It ingests all of that context and can build customized content based on your actual results. What would take a person weeks—testing messaging, refining copy, running A/B variations—you can now do in a day.
Every department with repetitive processes that touch multiple tools is a candidate for Cowork automation. The integrations are expanding daily, and the plugin ecosystem is growing fast.
The pace of change is genuinely hard to keep up with—and this is our full-time job. Here's how we suggest thinking about it:
If you're not using any AI tools yet: Start with Cowork. It's the most practical on-ramp for people who want to actually do things with AI, not just chat with it.
If you're already using AI casually: Audit your workflow. Where are you still doing manual handoffs between tools? Where are you copy-pasting between systems? Those are your automation opportunities.
If you're building with AI professionally: Start thinking about agent orchestration. The Moltbot experiment—despite its issues—showed what happens when agents work together. Controlled, secure versions of that capability are coming fast.
Claude Cowork represents a fundamental shift in how AI integrates with your actual work. It's not a chatbot. It's not a search replacement. It's an agent that does things on your behalf, securely, across the tools you already use.
The companies and professionals who figure this out early will have a significant advantage. The ones who wait will be playing catch-up in an environment that's moving faster every single day.
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